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Demystifying: Google Tag Manager

If you’re not familiar with Google Tag Manager, then you might be wondering what it is? and why should you use it? Let’s demystify Google Tag Manager, and answer the most common questions around.

  1. What is Google Tag Manager?
  2. How Google Tag Manager Works?
  3. Why should you use Google Tag Manager?
  4. What can I track with Google Tag Manager?
  5. How is it different from Google Analytics?
  6. Where can I learn more about Google Tag Manager?

What is Google Tag Manager?

Google Tag Manager is a free tool that allows you to manage and deploy snippets of code (tracking codes) on your website or mobile apps without having to modify the code directly over your website. It is very handy especially when you have lots of tags to manage because all of the code is stored in one place.

Information from one data source (your website) is shared with another data source (e.g Analytics/Other services) through Google Tag Manager. You can use almost any kind of tracking codes such as conversion tracking, site analytics, re-marketing, and more — with just a few clicks, and without needing to edit your website code.

How Google Tag Manager Works?

Take a quick look at the video taking you through to a short training program on how to use Google Tag Manager and How it works.

Why should you use Google Tag Manager?

In order to persuade you further, here is a quick glance at some of the reasons on why you should be using Google Tag Manager.

1. Time: having a proper implementation for tag management will reduce time spent on implementations significantly, allows you to focus on actual matters for business and not technical issues.

2. Managing Tag Code: There’s no need to make changes to the actual source code of the site or its templates when updating or adding tags.

3. Keeping Track: You can keep track and at the same time organize tags to avoid duplication and mistakes.

4. Version Control: You can use version control to keep track of changes.

What can I track with Google Tag Manager?

Events (link clicks, PDF downloads, add to cart click etc), Form Submission, Shopping cart abandonment, Video tracking, Scroll track. You are just scratching the surface of what you can do in Google Tag Manager. The possibilities are endless.

How is Google Tag Manager different from Google Analytics?

Don’t mix Google Tag Manager with Google Analytics. It’s a completely different tool. Google Tag Manager is used only for storing and managing third-party snippets of code and it provides no reports or has nothing to do with the analysis. While Google Analytics is used for actual reporting and analysis.

Resource List for Google Tag Manager